Access Intelligence Acquires LeadsCon, Daily Deals Summit
Access Intelligence, owner of FOLIO: publisher Red 7 Media, announced today it has acquired LeadsCon, a portfolio that includes the biannual LeadsCon conference, a membership-based LeadsCouncil, the...
View ArticleOutsell Analyst Chuck Richard Knocks the “200 Free Leads” Business
Information industry analyst Chuck Richard took aim at a broad swath of data vendors offering low-cost marketing and sales leads, proclaiming that “shallowly pre-qualified contacts” are fueling the...
View ArticleExperian Reports Solid Growth Driven by US and Latin American Operations
Experian is the first out of the box of the major business / credit information companies to report its quarterly results for the period April 01 2012 to 30th June 2012 on 13th July, showing strong...
View ArticleD&B Stock Rises notwithstanding a Downgrade by Fitch Ratings
August 15, 2012: The stock price for The Dun & Bradstreet Corporation (NYSE:DNB) rose in value by 2.03% by mid-day trading notwithstanding a ratings downgrade by Fitch Ratings. Fitch Ratings has...
View ArticleHow Performance Marketing Accelerates B-to-B Prospecting
Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. What a treasure trove! And on the face of it, a real boon, because you only pay when your prospect...
View ArticleInfoArmy Wants YOU!
InfoArmy, a competitive intelligence provider is recruiting freelance researchers to build world-class Competitive Intelligence Reports with an elite community of global researchers. According to...
View ArticleOracle Acquires Software Maker Eloqua for $810 Million
Oracle Corp. agreed to buy Eloqua Inc, a maker of marketing automation software that listed on the Nasdaq in August, for about $810 million, underlining Oracle’s efforts to drive growth through...
View ArticleYelp Reports Revenue Growth of 70% in First Quarter
First-quarter earnings showed strong growth in key areas. Net revenue increased 70 per cent year-on-year to $46m, topping analysts’ expectations. Unique visitors and cumulative reviews were both up...
View ArticleDuedil Helps to Find New Leads
Duedil has launched a new advanced search feature, an industry-leading product which makes it easier than ever to research your market, identify companies and individuals to build relationships with,...
View ArticleTechMedia Network Acquires BuyerZone
TechMedia Network Inc. (TMN) announced that is has acquired BuyerZone from Reed Business Information. No transaction details where disclosed. TMN is a digital tech and science publisher with...
View ArticleNeustar 2013 Revenues Grew by 8% to $902 Million
Neustar, Inc. (NYSE: NSR), a trusted, neutral provider of real-time information services and analytics, announced its financial results for 2013: Revenue for the year totaled $902.0 million, an 8%...
View ArticleWhy Do Marketers Fail to Provide Warm Leads?
Many B2B companies with limited resources are struggling to meet growth demands. They are all asking themselves the same question: what marketing activities should we prioritize when we have neither...
View ArticleOneSource: Now Named Avention Launches New Biz Intelligence Software
OneSource Information Services announced changing its name to Avention Inc., following the January acquisition of sales intelligence company, SalesQuest. At the same Avention launches a...
View ArticleInsideView for Marketing Now Available for Microsoft Dynamics CRM
InsideView®, Inc. announced InsideView for Marketing™ for the Microsoft Dynamics CRM Platform. Now, with the addition of InsideView for Marketing, Microsoft Dynamics CRM users can more easily build...
View ArticleEpsilon Partners With TransUnion to Introduce Auto Insurance ValueScore
New Prospecting Solution for Auto Insurance Marketers Enables Them to Find Their Best Prospects both Offline and Online Epsilon announced the launch of Auto Insurance ValueScore. In partnership with...
View ArticleHow Many Leads Do You Need to Generate? Use This Simple Calculator
One key to successful B2B lead generation programs is to calculate exactly the right number of qualified leads to provide to sales—as part of your campaign planning. If you generate too many leads,...
View ArticleHG Data Recognized as “Cool Vendor in Information Innovation” by Gartner
BIIA member HG Data (www.hgdata.com) announced that leading analyst firm Gartner, Inc. has named HG Data a 2014 “Cool Vendor in Information Innovation.” HG is one of only five companies to earn this...
View ArticleHG Data Secures $2 million in Funding
HG Data (www.hgdata.com), a global leader in enabling B2B technology companies to target sales and marketing programs by the installed technology environments of their customers and prospects,...
View ArticleB2B Marketing: How Big Should Your Campaign Budget Be?
At the ClickZ Live 2014 conference in New York, Michelle Killebrew presented an interesting case study of an IBM campaign called Rethink Business. It got me thinking (or, should I say, rethinking?)...
View ArticleIBM Acquires Silverpop
At its annual Smarter Commerce Global Summit event, IBM (NYSE: IBM) today announced it has completed the acquisition of Silverpop, a privately held software company based in Atlanta, Ga. Financial...
View Article
